How to Sell Food for Delivery Without Relying on Delivery Apps

1. Create your own ordering channel

First, you need an ordering website with your brand where the customer chooses delivery, pickup or table service. With elpizzero you set it up in minutes from your menu, and you can start for free. You pay no commission per order here: the full price stays in your business.

2. Define your delivery zones

Draw on the map how far you deliver (using polygons) and give each zone its own delivery fee and minimum order. That way you control the profitability of every delivery and don't accept orders that don't pay off.

3. Get paid securely

Enable online payment with Stripe (Visa, Mastercard, Apple Pay, Google Pay) to get paid upfront, and/or cash and card on delivery. Taking payment online reduces fake orders and improves your cash flow.

4. Promote it and build loyalty

Bring your customers to your page: put it on your Google profile, on your social media, on receipts and with a QR code in the venue. Publish your catalog on WhatsApp with one click and launch offers. Since the customer is yours, you can build loyalty using their order history.

What about the delivery apps?

You don't have to give them up all at once: use them as a shop window if it suits you, but always push your direct channel, the one that leaves you a margin. Over time, many customers who discovered you on a delivery app end up ordering from you directly.