How much do delivery apps charge restaurants?

What commission do they charge per order?

The commission per order is the main cost. Although the platforms don't publish a single rate (it depends on the deal with each restaurant, the city, the volume and the plan chosen), the industry typically sees a range of 25% to 35% of the order value. On a 20 € sale, that is between 5 and 7 € that never stays with the restaurant.

Are there other costs besides the commission?

Yes. Besides the commission per order, you will usually run into:

• Sign-up fee or onboarding fee for the marketplace.
• Marketing/visibility costs to rank higher inside the app against the competition.
• Extra fees on certain plans or services (own logistics, promotions, etc.).

On top of that, the customer pays delivery fees and, often, a service fee, which makes the final order more expensive and lowers how often they buy.

Why does it hurt a restaurant's margin so much?

A restaurant's net margin is usually tight. If 30% of every order goes to commission, the restaurant often barely makes a profit or even loses money on delivery-app orders, and is forced to raise prices or cut quality. What's more, the customer who orders through the platform is, for practical purposes, the aggregator's customer: the restaurant doesn't keep their data to build loyalty.

The alternative: sell direct with no commissions

The way to win back margin is to sell delivery from your own website, with no commission per order. With a platform like elpizzero you get your own ordering website (delivery, pickup and table orders), secure payment with Stripe and your catalog on WhatsApp, with nobody taking a percentage of every sale. And above all, the customer is yours: with their data and order history, so you can build loyalty yourself.

It's not about dropping the delivery apps overnight, but about having your own channel so every direct order leaves you 100% of the margin.