We're not a multinational or an investment fund. I'm a restaurateur: I grew up in my parents' pizzeria, went on to run two pizzerias of my own and I know how hard it is to make ends meet.
I'm Ángel, and I built it so your business runs the way I wish mine had run.
As a kid I loved making websites, back when hardly anyone used the internet. I set up a gaming forum: I'd take the mini-games from a very well-known website, post them on my forum and add explanations and tips. Hardly anyone visited, but that's how I learned how a website works on the inside.
Then came thousands of experiments: simple pages, templates, forms… I never studied computer science. I learned everything by poking around, trying things out and getting them wrong, day after day.
I grew up at La Fontana, the pizzeria my parents run in Cox, and worked there for ten years. That's where I learned what you can't see from the outside: the Saturday-night rush, orders that go missing, staff shifts and the fees for outside services that eat into your margin.
Then I opened my own pizzeria, La Fontana, and a little later another one in a nearby town: a small franchise I dreamed of growing. While running them, I kept looking for ways to bring technology into the daily routine: I built a small API that picked up the online orders from the software we used and sent each dish to its station in the kitchen.
I hired several people all at once, and with them came inspections, paperwork and expenses. Months with few customers followed. At the end of every month I saw how the effort of the whole team ended up in other people's pockets: fees, commissions and intermediaries. Running several businesses was no longer worth the fight, and I closed both pizzerias.
I went back to helping my parents at La Fontana in Cox. In the meantime I developed Eligemicasa, a real estate project through which I learned to build a product, automate and make real software for businesses. But I realized that my field has always been hospitality. With the arrival of artificial intelligence, I could finally turn everything I had learned into code, and that small API kept growing until it became elpizzero. Today I'm still at the pizzeria and I improve the system every day, testing it in real service.
Because I lived it in my own pizzerias: little by little, a business loses control and margin. This is what I wanted to change:
Your menu, orders, POS, kitchen, delivery, bookings and invoices, all in one connected system.
Your online orders come in with no per-order commission: what you sell stays with your business.
Every screen has been designed by someone who has worked in hospitality and knows what happens in the middle of a busy service.
It wasn't born from imagining what a restaurant owner might need. It was born from having needed it myself. Fewer repetitive tasks, fewer intermediaries, more control and more time to grow your business.
I closed two pizzerias watching our hard work end up in other people's pockets. I want every restaurant, however small, to have the same tools as the big chains, without depending on anyone and knowing there's someone on the other end who understands them.
You talk to the person who built the software, in Spanish, by email, phone or WhatsApp.
Designed for independent hospitality businesses and up to date with regulations: VeriFactu, allergens and data protection.
Your customers and your orders belong to your business. We only process them to provide you with the service.
Your menu reaches locals and tourists from any country, each in their own language.
Do you have a restaurant, a question, or want to see elpizzero running in your place? Write to us or give us a call and we'll help you out.
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Or open it directly in Google Maps ↗Service provider: Ángel Rives García. All of the provider's details are in the Legal notice.
Set up your restaurant in a few minutes. If you get stuck, we're here.
